Gaps in your credibility can lead to a major loss in opportunities! On the other hand, when your credibility is high, the “right” prospects will tend to feel aligned with you leading to more closed business and maximized success.
There’s no time like the present to ensure that your credibility is continuously being built so that your brand is positioned at expert level.
On this episode of Evolved Sales Live, host Jonathan Fischer sits down with global credibility expert Mitchell Levy to discuss how to build your brand on a credible level in order to close more business.
Don't forget to follow us on LinkedIn for more engaging sales insights and discussions! Happy watching!
Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. He’s an accomplished entrepreneur who has created 20 businesses, including four publishing companies, in Silicon Valley, has been chairman on a board of a NASDAQ-listed company, and has provided strategic consulting to hundreds of companies across the globe.
Check out the transcription of this webinar episode below!
Jonathan Fischer 0:04
It's time for another power packed episode of Evolve sales live. Welcome back. I'm Jonathan Fisher. Whether you're an individual or corporation, your credibility is absolutely essential to your success. When you have it. People trust you believe what you say, feel confident in doing business with you will probably keep doing so for years to come. Without credibility growth is hindered, and keeping team members and customers around for the long haul becomes an uphill battle. So how do you find the gaps? What should you do to fill them? How can you make sure people see you as credible? Well, today's guest is arguably the world's leading expert on the topic, Mr. Mitchell Levy. Mitchell has headed up major corporations. He's personally founded 20, Silicon Valley based companies. He's authored multiple international best selling books. He's a two time TEDx speaker, and he's the creator of credibility nation, a membership community dedicated to helping professionals on the credibility, journey, live, learn, and surround themselves with people of like mind, with COVID restrictions. Now loosening Mitchell no doubt, hopes to get back to spending a month out of every year in Europe with friends and family. But in the meantime, he's here to share his wisdom with all of us. Michelle is fantastic to have you on the show.
Michelle Levy 1:13
And that was a beautiful intro. Thank you. It's great to be here. Appreciate it,
Jonathan Fischer 1:18
looking forward to the conversation. So I mean, why don't we kick it off with this, this focus and in such a unique way on credibility? How did that come about? Why is this kind of your passion?
Michelle Levy 1:31
You know it in 2000, at the end of 2017, I did my first TEDx, the second one came out after doing during research, and I realized I needed to change my customer base did that and we are a done for you book publishing company. You know, six months from the time we start working with somebody we've ghostwritten, published, distributed made them an Amazon Best Selling Author. So 2000 is 2018. I built the race called 2019. I changed the brand to global credibility expert after going to a branding exercise. Now the thing is, I was doing the Napoleon Hill, let's interview 500 thought leaders on credibility. And I expected to get a book I got a book, you could see it over there when he didn't expect to get us a life purpose. And that life purpose is the recognition of how many people show up the opposite of credible, which I'm going to call dubious. And so now my my focus in life is to allow people to actually understand this simple, although apparently not easy to implement the simple ways we can go about being credible so that we can be trusted, known and liked. And people want to not just do business with us, but recommend us.
Jonathan Fischer 2:45
Well, that makes so much sense. And I think it's something that folks kind of basically know what's important in the back of their mind, but it doesn't get a lot of focus. And maybe it's not even something people know what to do pro or con. So could you tell us what are some of the most common mistakes you see being made in the area of credibility, whether it's individuals, corporations, what have you seen?
Michelle Levy 3:06
You know, the first of all, my wife actually says this perfectly. Mitchell, it's really hard to sell credible credibility because everyone thinks they're credible. Right, so yeah, okay, a mistake. One or two. What's interesting, let me just give you a couple stats from the research, which I see in real life. I did find I was doing a live show. Now, you suggested that I come on seven minutes, early hours, ready about 15 minutes early. So he came on seven minutes early. I was doing a live show and I defined coming late. Within three minutes. 23% of 500 people came late. Now let's make it worse. 4% 20 out of 20 people at a 500 came after the hour to a live show. Okay, so listen, if you're if you're a salesperson, and I've got a call with you, or if I got a meeting with you and you come late to the meeting, the chances of you closing that sale asymptotically goes zero as your as you are showing disrespect. So one of the things people do wrong without really even realizing, showing disrespect. So I'll give you two other things associated with disrespect. We have in our fingertips, I'm not going to hold up this phone, we have in our fingertips, this asset, which allows you to look at anything in the world, even if you spend as little as five minutes googling the person you're meeting with, so you're up to speed with whatever the current area is. So when somebody comes in the room and shows me the disrespect of having zero understanding, particularly if they want to try to sell me something, the conversation typically doesn't go the way they expect it.
Jonathan Fischer 4:54
Well, and it sounds like what we're really laying bare is a lack of self awareness. You know, I think we live in an age where there's less of a focus on how others are being served well or not, and more on where we're at, you know, what's in our own heads, and that there may be some dysfunction behind that. What do you think's happened? Like? You talked a little bit in some of your other writings about some of the shifts that have taken place that have led to this lack of understanding, maybe speak to that just briefly, if you would?
Michelle Levy 5:22
No, I think there's a phrase that people use that's often use freely in society, it's fake it to make it one of the stupidest things I've ever heard. Agreed. The reason why is, if you're faking it, that means you're not actually showing yourself authentically. So there are 10 values associated with being credible. Being authentic is one of them, being a servant leader is another being vulnerable is another, faking it till you make it is pretending you're something you're not. And the person on the other side can feel that they can know that. And so we've been taught that, we need to have the answers we've been taught that we need to know it all that the salesperson of the past has been taught that they need to be the expert, and they're great and all their competition sucks. And so here's what I'm going to say is the most important person in the room when you're when you're meeting with them is the person you're meeting with, by definition, and having the empathy to be able to understand where they are, where they're coming from, where they want to go, not who you are, and what you want to do and what you want to sell. Having that empathy to be able to focus on that is so powerful. So doing research ahead of time coming early, coming prepared, coming with your heart. In the interviews, 50% of the people did not come to the interviewer wanted to show me who they were 50. Now what I would do, when that happened, I'd put them in the green room, and we talked for a little bit, I'd increase that number from 50% 80%. Pretty cool, by the way. But that's still meant that 20% weren't ready to show me who they really were, how do we get to know somebody? Right? In today's world, if if you want to, to encourage me to move from one place to another. And that one place is where I am now to where I'm going to be acting after having purchased your product or service, you need to actually understand me, you need to be able to empathize with me, I need to be able to trust you, I need to be able to see you as as, as someone who cares about my best interest, not your best interest. And so it turns out all the things I'm saying are elements of just living, breathing, acting being you being credible. And I'll summarize with a very simple statement. For many of us, we had a mom or grandma who taught us how to live life. It's that book, everything you want to know you learned in kindergarten. Yeah. And then somehow we entered this corporate world. And we were we that we got all that banged out of us sometimes in our school world, we got that banged out of us try to bring that back. A be you?
Jonathan Fischer 8:12
Well, and I love what you're saying because it's it is a real alternative to folks focusing on their image. And it could be easy to even take some of the things that that we might say to here today about credibility as though it's merely messaging, or just how we're presenting ourselves where those things can be looked at and tweaked. But it sounds to me what you're saying at the core of Mitchell is that this is more about authenticity. This is more about being who you really are. And it does this does this tie in to kind of what you say when you mentioned that credibility starts with with clarity, is that one of the ways that you mean clarity, and maybe speak to that?
Michelle Levy 8:43
Well, so you know, it's so funny. I was I was thinking, where's he going to direct the conversation next. But that's the right place. Thank you. So ever been in this networking group, where people stand up, and they literally they have 30 seconds to speak and they go for two minutes, and they get the cane and get pulled off and you still don't know who they are. Or they all say the same thing. You know, they, they, they they're throwing out all these Bs accolades, that I still don't know who they are and what they do. Here's what I'm going to say 98% of the 500 people I interviewed and now I've done this exercise over 1000 times 90% of the people I interact with, cannot do something as simple as in less than 10 words. Who do they serve? And how best do they serve them? It's kind of simple. Who do they serve? What how best they serve. And so that's having clarity. So let me put it in a different way. How many of you who are listening watching paying attention right now can actually articulate in 10 words or less the playground you play? I'll just share with you my playground. I have a have a term I call it C pop customer point of possibilities. And what a C Pop is a C pop represents a mechanical way of representing your North Star. Right, that's what a C pop is. It is your purpose is your North Star. It's your vision. It's the playground you play in. So I'm going to share my playground in four words, leaders living their values.
Jonathan Fischer 10:32
That sounds powerful.
Michelle Levy 10:33
Now whenyou hear that, yeah, well, it's very cool, by the way, and I, by the way, it should be one of my next books. It's it is now one of my podcast. But what happens is, if you're a leader, and you're, and you're questioning that, or if you know somebody who's a leader, but they're not quite being who they really need to be, the next logical question is, Tell me more. They're giving you permission to then spend another 30 to 60 seconds saying, how do you how do you play in that playground? And if you if, by the way, if what you do is not a playground, and you don't have fun, it is absolutely time to find something else to do. Because we only have one life. Yeah, you must enjoy what you do. Mazal love what you do. If you love what you do, it shows that people who are the people who are in your presence, they want to hang with you, if you if you can identify who you are and how you show up. And you've and you authentically have the intent and commitment to do the right thing. And they feel that energy. Yeah, they want to play with you they want to play in your playground.
Jonathan Fischer 11:39
Yeah, that makes a lot of sense. And sometimes that's where having a larger career plan in place can be so helpful, right? Because sometimes you just have to grind, sometimes you're stuck where he may not want to be long term. But if you know that this is a logical means to an end that can really, really put some fuel in the tank to drive you through that season of your career. So this whole thing about being more a little more clear, a lot more clear, actually. So it's it's that pithy down that did you say 10 Words that's very, very specific, and yours is for? So leading by example. So once you have crystal clarity on, on what you do, how you play on the playground, how you add value in the market? Well, it is a lot about adding value. But you mentioned that that's not really the right way to lead when you're when you're out there in the marketplace, right? Leave with a value proposition. Now. I'll just be frank with you. That sounds good to me. But so what were we missing the mark with that in your view?
Michelle Levy 12:34
So what happens is really interesting. What happens is when you when you're at a networking event, or let's say you're in the elevator, or you're in the line of a supermarket, or whatever it is, by the way, every opportunity, someone is going to look at you, and they may be the right prospect, or they may be the right refer everybody in life is is a prospect refer a friend or family member, right? And, and they're gonna say, what do you do? Now? The typical response is your value proposition, or your elevator pitch? And it starts with one of two words, AI? Or are we? Now when people ask you that question, they don't really care what you do. What they care about is what can you do? What do you do that would be helpful for them or helpful for somebody in their network? Does that makes sense? It does make sense. It's not really the generally speaking, it's not necessarily about you like Jonathan's not about you. But when you answer that question, I'm like, either do I need your services? Or can I recommend you to somebody else? So there are people. So I'm gonna say this if if your salespeople a person, Arab people who actually have salespeople, blockers, sort of like ad blockers, on websites, yeah. And when you start with a word Irv, they immediately turn off and don't hear the next 30 seconds. So the value proposition, the elevator pitch starts with iron UI. So don't start with that. Okay? Well, you want to start with, you want to start with your C pop, you want to start with the playground, you play it. And what I often recommend is if people don't know what the word see pop is, and there's probably 20 to 50,000 people who knows. So my guess is you're going to bump into somebody they don't know, customer point of possibilities yet. So what I typically do is I'll say, the types of clients typically attracted to me or the types of clients typically attracted to our firm. And then I'll say I'll give it a second break, leaders living their values. So now I presented an opportunity that's not about me or I or what I do, but rather or somebody else, the type of client that typically is attracted to the space I plan. And so they, they don't put up their guard, they don't put up the salesperson blocker guard. And then they go, that's interesting. You know, I have somebody in my family who's currently leading an organization right today, and I don't think their she or he is getting the following that they want to, and you know, I see a different person, when, when she's in the, when she's in the organization, or when he's in the organization versus the person I see in the family time or friend time. Mitchell, tell me more, because I might want to recommend you, yeah, then I can get my value proposition, right.
Jonathan Fischer 15:44
That's powerful. So instead of it being sort of like all about you in that moment, which that sounds like a good thing at first to write the proposition that sounds good value for talking about me. And that setting, that seems okay, but I like what you've done, you've shifted the energy, because it's almost, I'm creating a sense of, okay, this is where this would be long. So you're almost already assuming that there's going to be the possibility for a referral or for a conversation about doing business. Or maybe it's an interesting conversation with a friend, as you say, but I really love that positioning,
Michelle Levy 16:12
I'm going to say, what's really appropriate when you meet somebody, and the best attitude you can possibly ever have. Because you're meeting somebody, and your goal. If is either friendship, or referral. You never think about that person you're meeting as someone who you're going to close business with. And if you can walk into every conversation, meaning that you can, as quickly and efficiently as possible, give them enough information that if they run across somebody who's a referral, they will refer them. And by the way, here's something that's interesting. At some point in time, they may refer themselves.
Jonathan Fischer 16:51
Yeah, I like that. Do you feel like that lowers the guard a little bit? Like you're looking at this third party kind of a dynamic?
Michelle Levy 16:58
We'll see that Yeah. Because you're not selling. You're just living. If you're living your values, and your values are associated with the playground, you play in and you love what you do, you're preparing the person to be able to recommend you to others. Right. And and it's important, they say, I know, I could recommend other people to this, but what would it mean for me?
Jonathan Fischer 17:21
Well, I this also leads us right back to the whole clarity piece, too, because so many in the space of weather, sales, business development, or even company founders themselves, haven't done the homework on who is my ideal client profile, or ICP, that's the language, right? That's a powerful exercise to do. So many has still not done that. But if you do this work, you're going to accidentally do a little bit of that work too, aren't you because you have to have clarity on your ideal client in order to even get your your present present yourself in the way that you're recommending here. That's pretty powerful.
Michelle Levy 17:51
And, and then what often happens, and this is where it gets really fascinating. Somebody says to me, oh, Michel, I've got like, five or six or seven different clients, right? And so when they talk about, you know, the CPAP is who you serve, what's the audience, and then what is either the pain point, your address, or the pleasure point you deliver? Right? It could be the purpose point you lead to. So a lot of times people might spend 10, or 15 words trying to identify the audience. Well, by the time you've done that, you've already lost your audience. Right. And so what often happens is you if you think about elevating it to to the highest level, you can, so we're talking about executive coaches, it's typically CEOs or board of directors, if you're talking about regular coaches, it could be VPS. Or for somebody who's who's working with new hires, and their new hires are typically managers, newly hired managers, who want to learn how to lead would be a great CPAP for that person, right? So it really comes down to articulating your playground in a way that the person who's listening to you can immediately remember it because it's short, and it's shareable. And then they could they could they it's one of those things that when they run across somebody, assuming they still like you after the conversation, they run across somebody who makes sense. Don't say, Oh, let me recommend you to Jonathan Fisher.
Jonathan Fischer 19:22
That's really good stuff. So you know, you deal with this issue with clients every single day day in and out both corporations and individuals. And we have a mix on on the call listening today in our audience. If when you're going through like this, so first of all, is we used to kind of recap a little bit some of the main gaps in terms of credibility that I'm remembering just from our conversations, thinking that we already have credibility. So the assumption there's not a gap, that's a huge problem. Maybe not having that empathetic piece. You know, we're making a little bit more about what we're about and not putting ourselves in that position of the other person that we're serving. That lack of clarity as to what we We really do offer the most value and having a great way to talk about it that makes it about that prospective person, we can serve a company we can serve. Those are a few that you mentioned. There's a tactical side of sure here too, though, right? Maybe I have some nuclear and all of those things. Maybe I don't. But if we assume I have that homework done, what are some tactical errors that are avoidable, like, you know, talking LinkedIn profiles, messaging, and like our marketing pieces, even how we script out or lay out our sales processes, give us some nuts and bolts on that if you would, Mitchell,
Michelle Levy 20:31
it's really, at some point in time, this will fix itself. But it's so broken today. So what I'm gonna say is, we all have these amazing marketing, cookie cutter approaches that we follow. And just because I'm gonna say, just because other people use it, and it works, doesn't mean it's the right thing to you. Because what happens is it takes you away from you being authentic takes you away from you having integrity. In many cases, it takes you away from actually having the intent and commitment to do the right thing. You're not a servant leader, if you're following somebody else's approach that you don't agree with, but that's what marketing says you should do. So if you have this, this sea pop, and you, you show up, let's say you're you're one of those people, I'm going to take use car sell people for a second, because it has such a negative impression, or we're lawyers trying to sell legal service or insurance, you're trying to sell insurance, right? All industries, unfortunately, with with bad, bad karma, bad, bad, bad focus, because there's so many people who do it poorly. Yeah, the people who do it really well. There are people who show up authentically, there are people who show up with the best interest of their prospect in mind. Now, that's when you show up synchronously, whether it's physically in person, or you're coming online, in the business space, before somebody ever talks to you, they may hear your name, they may hear your company, they're going to Google at first, and they're going to see how you show up asynchronously. And in many cases, what shows up asynchronously is all this marketing cookie cutter stuff that has no way it doesn't, it doesn't represent your CPAP it doesn't represent you. There's nothing that's inviting to allow you to come in. And so the ability for you to to be able to once you know that playground you play it. Once you have that that sea pop that you can we have, we have a short course that you can take with a number of different you get access to a number of different ways. We have a short course that once you have that, that set of lenses, you're going to look at how you show up asynchronously. Oh my god, I can't believe I said that. Yes, yes, you sent it because that's the people who shared it with you, the people who taught you, they didn't do it, most of the time, maliciously, or malevolently? It's just what they didn't work for them. But when you have a playground you're playing, you can so easily tell how best to show people so they could see you. Because that here's the cool part, Jonathan, we all have cameras, now we have microphones, we have competition all around the world, people can go to your competition so quickly. And what you want to do is you want that relationship, then actually truly knowing who you are getting comfortable with you and wanting to do business with you because you are really you that authentic, that beautiful, that curious, that empathetic, that person who and that company who cares about their clients, they're gonna want to do business with you and and what you need to do is be able to demonstrate, demonstrate that both synchronously and asynchronously. And the biggest mistake like for instance, I'll give you a quick example. There's a term I use called cred cred. Yeah, Craig Wright is the stuff that you do. That hurts your credibility, but hurts it just a little bit. Okay. And what I'm going to say is think about when you go to the dentist, and you have plaque on your teeth, you're not guaranteed a cavity. But the more plaque on your teeth, the better chances are, you are going to have a cavity, the more credit card you have, the better chances are that you're gonna lose your credibility. So for me, you know, as one of the things I do as a publisher is when I look at other publishers website, I look at how the page shows up how it looks. I look to see if there's massive misspellings, kind of as a publisher, I don't expect that because if they do that for themselves, won't they do that for them? I look at the copyright at the bottom of the page. And sometimes it's 12345 years old. And and I know people say I'm the cobblers kids. That's their way of saying the marketing cookie cutter approach is oh, I take care of all my clients but I don't take care of myself. Bs. Right. You want to show up in such a way that that people go wait, I want to be like you, I want to be served by you, I want to be seen, I want my friends to see me with you, I want to be part of the output that you're going to help create for me.
Jonathan Fischer 25:15
So that you've even got a website, it says, credit credit.com. Right, people can go and learn more about that.
Michelle Levy 25:24
i What, what are the things that happened is is David Meerman Scott David, David's a powerful thought leader in the marketplace. And I was doing one of the interviews with him. And we were in the green room, I think was afterwards and I said, David, man, this is great. How do we get more people to know about credibility in the stuff I'm doing? He goes Mitchell, invent a word. Because he, he invented the word called newsjacking. Oh, you've seen stalking. So
Jonathan Fischer 25:55
years ago, I forgotten. Yeah.
Michelle Levy 25:57
And so I immediately said cred dust. He goes, Well, no, Michel, it sometimes for some of my words, it takes me three, six months to come up with with the words. I said, No, no, this is from the interviews, cred dust, I just don't know if it's one day or two. So I have cred dust. Cr edu s t.com Is my word. And it represents you sharing other people's ideas, thoughts and actions. You're spreading my cred just right now, Jonathan? Right, by having me exposed to your audience, everyone wins. Right? So people are getting exposed to me good, the audience is winning, because they're getting more information. And you win, because you're you're sharing my thought processes, right? It's a, it's a triple win. I'd always like that. And what what David said, which was interesting, was make sure you don't put copyrights on those words you want to create. Because what ultimately you want to have happen is you want to have them put in a dictionary. So I just created a bunch of words like credit credit.com, and cred dust.com, that I that I put it out there. And I have a web page that looks like a dictionary page. And I actually want, I want a dictionary to go okay, this is now a word in the Arvind ACULA.
Jonathan Fischer 27:10
I love it. I love it. So credit dust.com one D versus credit credit.com. So the two places that our audience can go and dig a little deeper on the topic. So Michel, you you have a very generous offer. By the way, some people want to have other ways to put hands and feet on your concepts. And I want to return to that in just a moment. But we do want to have some time for some interaction with our audience here. And some folks are still getting questions here about how to clean it up. Maybe it's like how do we actually clean up things that are amiss in like, say, your LinkedIn profile? Could you give maybe two or three points of advice on that?
Michelle Levy 27:48
You know, what, what happens if I stumbled upon you on LinkedIn, so could because you, you comment, and somebody else and I see the comment, I like it, or it could be I've seen your name somewhere or I've Googled your name, and I just randomly stumble upon you. You've got three seconds, when I first see your LinkedIn profile, to generate enough trust, that you could do what you say you can do for me to want to invest a little bit more time to get to know you. Right, so as I'm getting to know you, I then will build upon the trust. And if you do it, right, you're going to build upon me liking you as well. Right, so So what is that thing that's gonna get me? Well, when I first get to that LinkedIn profile, I'm gonna see a picture of you. There's a good picture, is it? Is it current? Is it you know, it doesn't look clean enough? Or is it a group picture? And I can tell who's you versus somebody else? And then I'm going to look at the background. Is it the LinkedIn profile meal, the standard default thing? Or is it a background that you create it? And then I'm gonna look at the tagline like, what is it that you say you do? I'm gonna those are three things. I'm going to look at the first three seconds. Okay, and a hint to fix a you want a good current picture certainly is something that is within the last 10 years and if you've either gained weight or lose weight, I want to see the real you today. Right? I want a picture on the background and if you do it right, the picture in the background also incorporates your CPAP so we enforces the playground you play in the same as your as your title and your tagline how you represent yourself. Many people treat it like a resume CEO of so and so sales rifle salesperson If so, no, that's not what I want to see. i It's not about the stuff that you have done that I'm gonna get that to that as I get to know you more. But I want to see is kind of what playground Do you play in and do you reinforce it? Are you one of those people who love what you do and you're passionate about it and I want it to I want to recommend, I was thinking about, Do I want to recommend this person, somebody else? That's good. I'm gonna say I'm gonna say one thing I have to say. So I had somebody. So I went three different podcasts, they had somebody recommended by a PR firm to be on my podcast, I couldn't find them on social media was a little bit disturbing. So I set up a call you and I did this to set up a call ahead of time, right? Let's do an information call. And, and he actually gave me his LinkedIn, and he gave me his Instagram. And I'm going to be polite, and just say the word yucky. There were many other things I'd like to say. But so full of Mark, like, as a human person was crazy. I mean, as a human, he was amazingly cool. And I want to share him with the world. And how he showed up asynchronously, I couldn't possibly recommend it. Anyone else. So at the act, the potential harm of potentially having somebody not like me for life, I actually said that. I said, Listen, I feel as a human, that you've got all the right stuff. You've been all you've been doing the right things. I really like how you show up how we're talking right now, synchronously. But I can't recommend you to anyone. He goes, Huh? I said, because they're going to Google your name. And if they get lucky enough to find your stuff, it's going to say, than I did I read, it's gonna say that, and that's not who I recommend to other people. He goes, but that's what my PR firm told me to do. And I said, they're just passing along a marketing cookie cutter approach that really isn't you? How did it make you feel when you put that up there? Because it didn't feel right.
Jonathan Fischer 31:44
There you go. Red flag right there. Oh,
Michelle Levy 31:47
he got it. Right. It's one of those things that, and I think it's hard because if everyone says jump off the bridge, and there's, there's a net to catch you on the bottom. If you could see that you might jump, but many people will follow because that's what everyone else is doing. Right? But what credibility really means that the TED talk I did, it's called we are losing our humanity, I'm tired of watching it happen. If we did nothing more than that credibly, we will be more humane to each other. It's very simple. But it's not easy to do as if you look at the world, and then even just the US and politics and like it's we were moving in the direction. That's the opposite of credible.
Jonathan Fischer 32:31
Yeah. Unfortunately, we are and but I love your call to credibility based on authenticity. And really being a version of yourself that you present the marketplace as somebody real, somebody that could be referred to others. Thanks so much for all of the the insights you've given us, Mitchell, you've got a fantastic offer, I want to let you share that with the audience, you have an amazing experience that and if people in the audience want to take advantage of that, they can do that in a really steep discount, tell us about the offer.
Michelle Levy 33:03
So we have, it's called The Ultimate credibility bootcamp. We've, we've done this a number of times, and it is essentially I'm going to say what it's very simple. First, you take the course and you articulate your three second elevator pitch. Second, you are then brought through a day, it's a two day boot camp where you get to show up synchronously. And if I'm going to summarize, we help you present your PhD in the school of hard knocks. And then the next day is how do you what do you look for how do you fix yourself asynchronously? Is $1,297 Is the list price? For those who actually show up and go to the main web page? It's $497. And at least all probably Monday or Tuesday of next week, I can give you a link where it'll be $97 for those people in your audience that want to come.
Jonathan Fischer 33:57
Okay, so come back to the Show page. We'll make that yeah, we'll make it we'll make that link available to everyone that was here today. We'll definitely get that out there and take advantage of that $97 offer for the 1200 Something dollar course I'm sure it's worth every penny. And what a great offer so well. Michelle, thanks so much for being on the show today. What an amazing angle on how to better present ourselves in the marketplace. I do want to thank our sponsor for today's show, as always, Overpass. Overpass is the world's leading platform where at low cost, you can get some of the world's best sales professionals hired on very quickly, you can go create your FREE email@example.com Mitchell levy for the whole team here at Overpass, and all of our audience. Thanks so much for being on the show today.
Michelle Levy 34:43
Jonathan, my pleasure. Thank you so much. Take care bye now. Bye bye