The more you know, the better — right?
Maybe, but not quite. When it comes to pitching customers, more information might actually keep clients from converting. Too much info may inadvertently bury the lead and overwhelm prospects. So what is the right amount of information to share?
Marketing and sales have often struggled to find this balance, often leaning into complex storytelling. But by aligning and using a simple three step process for top-of-funnel content, these teams can give prospective clients the exact amount of information they need.
On the final episode of Evolved Sales LIVE, host Jonathan Fischer sits down with Kate DiLeo to walk through the three pieces of information your brand needs to communicate to prospects within the first 60 seconds of interaction.
Don't forget to follow us on LinkedIn for more engaging sales insights and discussions! Happy watching!
Kate DiLeo is the founder of the Brand Trifecta, the marketing SaaS tool which helps companies craft brands that bring in more qualified prospects and customers. She is also a PhD student turned brand strategist and the bestselling author of Muting the Megaphone: Stop Telling Stories and Start Having Conversations. Kate's approach to branding is that information is key to revenue growth, if done right.
Check out the transcription of this webinar episode below!
[00:00:00] Jonathan Fischer: Welcome back. Thanks for joining us. I'm Jonathan Fisher. Are we making sales and selling too complicated? Well, today's guest says yes. I. Kate DiLeo was a brand architect, a bestselling author, and the founder of the brand trifecta the branding SaaS product that's helped thousands of organizations, craft brands that bring more prospects to the table, and more customers who buy. Kate's approach is rooted in the belief that brand is the path of least resistance when it comes to sales.
And today we're gonna talk about ways you can eliminate overly complex and ineffective sales pitches, and instead deliver a. Simple. Yeah. Provocative message that creates conversations that convert Kate Delio, what a pleasure to have you on the Evolve Sales Leader today. Welcome.
[00:01:19] Kate DiLeo: Well, thank you so much for having me.
I'm thrilled to be here today with you.
[00:01:24] Jonathan Fischer: Yeah, we're thrilled to have you. So I always love to start with a little bit more about the guest. You have an interesting entree into the world of business sales, training and authoring books to help in selling. You didn't even start in sales, did you? Tell us about your background, if you would.
[00:01:37] Kate DiLeo: So this is, you know, I call myself kind of an accidental brand strategist because I don't know, I mean, raise your hand if you have no idea how you got here at a certain point in your career. But I did not go to school for sales. I did not go to school for marketing or branding. I actually, if you rewind, Jonathan, you and I have a similar history.
In a sense that we have a passion for academia. And I had intended to pursue a PhD in linguistic anthropology, which is really the study of how language shapes culture and how culture shapes language. But here's what happened. And how it got me here is, interestingly enough, at that time I was about to start graduate work and post-grad studies.
The market crashed. I had a professor that looked at me and said, you know, Kate, we love you. We're so glad you're here. But the reality is there might not be very many roles for you in academia. By the time that you're done with this, you know your studies, it's probably worthwhile for you to lead. In academia for a little bit, go and get a job, pay off your undergraduate debt and then, you know, come back.
So of course, you know, my Italian father was like, yes, please leave my house. Please go get a job and come back. So I did. I actually left and what happened was is I took a sales job. Wow. Cold calling it professionals to sell them $2,500 training classes. Wow. That is how I got where I am. And there's more to the story that we can unpack there.
But I started my career in outbound sales and the glory days of just, they threw you to the wolves and I fell in love with sales and I fell in love with branding because of that. Wow.
[00:03:07] Jonathan Fischer: Well, I mean, if you're gonna start in sales, you might have start off with something easy like cold calling it guys to sell 'em training.
I'm kidding. Of course.
[00:03:14] Kate DiLeo: Right? I mean, clearly they love to be called, clearly they love to be sold to. That was the dumbest sales job I could have taken. Right. But you know what? There weren't any options at the time. Yeah. And and you know what's so funny is with that job and how it got me here was you know, they give you like two weeks of trading and they give you all your sales scripts.
They're like, okay. Here's a database of 10,000 leads. Here's your five scripts that you can use. Here's some email templates. We're gonna sign your whole database up for a drip marketing campaign. And Eloqua, God bless, good luck. You know, and I, so I start smiling and dialing, you know, 40 to 60 dials a day.
And I'm two weeks into this new job, Jonathan. And I'm going, this is not going too well. I'm gonna be outta a job before I get a first paycheck here. And so here's what happened, and I promise this is a point, but two weeks into this job and. Being a bit of like a type A problem child that I was, I went rogue and I basically thought to myself, you know what?
I'm gonna throw out their scripts. I'm gonna unsubscribe the database entirely from the drip campaign. 'cause I figured out how to do it. And I sat back and I thought, I'm gonna try my own script. I'm just gonna sit back and think about if I wrote the other end of this phone call, what in the world would I want to know to remotely have a conversation?
And so I tested out a theory of telling people three quick things in the first 15 seconds that. I've now spent the last decade of my life teaching organizations both sales leaders and founders and marketing leaders, and it's called the brand trifecta. But really all I did was I called him up, Jonathan, and I said, hi, my name's Kate I with such and such organization.
This is what we do. This is how we can solve your problem, and this is how we're different. 1, 2, 3. And I shut up and it worked, and I started to get the responses of, Hey Kate, I'm in the middle of a project, but can you call me back? Click Hey, I'm not ready now, but can you email me in six months? I actually ended up going on to run a $1.5 million a year pipeline, and I was, I actually sales quota and I was over a hundred percent month over month just by getting out of the weeds here and getting down to the basis of what that other person really wanted to know to remotely wanna have a conversation with me.
[00:05:14] Jonathan Fischer: Nice. Nice. That's a really cool story. So, I mean, you just cut to the quick Yeah. And now that's real pipeline. So lemme back up a little bit. Why do you think, since, I mean the premise here is that most are overcomplicating things. Why do you think most professionals in a similar role to that are adding so many additional steps?
[00:05:31] Kate DiLeo: Well, I think there's a number of layers to that question. I think the first thing is that many of us have a strong sense of fomo. We have a strong sense of fear that if I don't tell everybody everything about the features and benefits and all of the things of what we sell, whether it's a product or a service, that, oh my God, they're not gonna get it and they're not gonna want to buy.
But the reality is that actually inundates people with what I call megaphone marketing. Have you ever been on the other end of that, where you go to somebody's website even remember the, Jonathan, do you remember the days of like those ClickFunnel websites where it was like 75 pages long?
You're like, yeah, I don't even know what to click. Right? 72 buttons and, and five videos and offers, and you're just going, what am I supposed to follow? But I think we do this as sales leaders because we have a deep fear sometimes, or we're told, or we're told that if we don't get everything in there, they're not gonna see the value.
[00:06:21] Jonathan Fischer: Yeah. Yeah. Right. Well, and and there's also, would you agree there's just some momentum for the way things have been done, right? I agree. And it's not a clear strategy in mind that people are following.
[00:06:32] Kate DiLeo: Absolutely. Absolutely. And now we've got AI tools and all sorts of information about how we can craft an email and, and how do we break through the doors.
You know, at the end of the day though, we have to remember that business is a conversation and it's not a transaction. And so I think the number one thing that we have to always keep in the back of our brains is it is not so much about telling somebody. As It's much about inviting them into a brand conversation in that first 30 seconds with a series of pieces of information that are highly provocative.
Meaning if I deliver the first line and and say, here's what I do, does it provoke that person to go? Really? What do you mean by that? Whether they read it or whether we're in a conversation, right? I think it's about allowing room and space for that other person to react and to interact. That's where the magic happens.
[00:07:23] Jonathan Fischer: Well, and when you say conversation, just to kind of frame this properly to your methodology, we're not talking about you're gonna catch somebody in the middle of something and you're gonna end up an hour later and your best friends we're talking about that. They don't just brush you off or see no importance in continuing with you.
Obviously, we have to be organized and plan over the long haul. It's interesting because there's kind of like two different dynamics when you're prospecting. You want it to never end. You wanna, Hey, let's talk more. Of course. To a certain extent, when you're selling, you wanna be able to pitch and close and tell me yes or tell me no, please don't tell me.
Maybe. And it's almost like you have to have that ability to switch that off maybe. Is that part of the issue? Are we overly transactional and just on our end, maybe we're too ready to move on. Rather than be willing to have that longer term goal in mind with each contact and maybe see, hey, there's a little bit of a thread here we can continue to pull on.
[00:08:11] Kate DiLeo: Yeah. I think in both situations, you know, what I always try to think about is the the. Order of operations of what we say, the order of operations of content. So let me use a marketing perspective for just a second to give context. So marketers often think about the content we're putting out into the world, right?
Or what information we're putting out, whether it's on a website or you know, white papers, blogs, eBooks, email templates that they're giving. Sales teams, doc. So on and so forth. Okay. Now the reality is that when we talk about a brand pitch, I'm really talking about the tip top of that iceberg of, what do you say in the first 30 seconds to get that person to want to have the conversation.
When we think about the rest of that conversation that you could have, whether somebody has pre. Themselves or not. It's really recognizing that they may need more information depending on their decision making style. They may need to read the white paper, or have you send them a blog post or want to have a second conversation at the end of the day, prospects who are highly qualified will hear that pitch at the beginning.
Tell me what you do. Tell me how you solve my problem. Tell me how you're different. And they're gonna self-select in to get to the bottom line of how it works and what it costs quite quickly. So I. Here's the thing is if you follow that order of operations, you're actually asking yourself the question too, I think as a sales leader is, am I even speaking with a qualified prospect that's remotely ready to buy or not?
[00:09:36] Jonathan Fischer: Yeah, this is it. I mean, this is part and parcel to the key role of being you know, building pipeline. You've gotta know who the decision makers are, who all of the other shareholders are in the process. And it's not always based on title. Maybe not even, usually I. Entirely based on title at all.
I mean, you have to know who are the real movers and shakers in the organization and what their style is like. Now you've given us a good framework here for simplifying. Could you give us something on content then? So if I'm gonna grab and hook somebody with that initial, here's who we are and here's what we do and here's what, how we solve your problem.
Here's how we're different from other people. What, what are some of the things you can say because that, that may or may not be done well. Right. So how do we do that the right way?
[00:10:15] Kate DiLeo: Yeah, absolutely. So, okay, so let me give you kind of how that shows up in marketing language. So I think we've all heard of like what a tagline is.
So a tagline at its best level of defense is your first line For an organization that's supposed to address the question, what do you do? We blank, we tagline. Now I'll tell you that Nike can get away with, just do it because Nike has a strategy of being not just a consumer product brand, but actually being a lifestyle brand.
There's a lot we could talk about there, let me tell you, but want you to remember that the first thing that somebody wants to know is what do you do? In fact, here's the silly story, John, you, Jonathan, you and I meet in a Zoom room, right? Or we meet at a Chamber of Commerce meeting and we shake hands like, oh, it's so nice to meet you.
It's so nice to meet you. What is the first thing that you're gonna ask me? What do you do every time? So have you ever had somebody ask you what you do and you start telling a complex story and partway through, you're about five seconds, and you're like, Oh crap, I lost them. You can see like the eyes glaze over.
Have you ever had that? You're like, oh, shoot. Or on the opposite side, have you ever said something simple like, I'm in sales, and you can kind of just see it. They're not like, okay, great. That Okay, cool. And they're ready to move on. Right? They, they're down with the conversation. Okay, so how do you strike the middle ground?
So realistically, we need to deliver something that's about five to seven words long maximum. A tagline is about five to seven words that says, this is what I do. Let me give you a stupid example. All right? I'm a tax company, right? So if I just said We do taxes, not super compelling. So how do you flip that on its head to speak to the value and the promise of what you do for somebody else?
Instead, I might say something like, we make compliance effortless for small to mid-size businesses. Do you hear the difference? It's a lot better. Yeah, it's a lot better.
Effortless. Okay. Okay. Kate, you know, what do you mean by, what do you mean by that? So that allows me to follow up with the second point in this whole little trifecta we're talking about, which is a value proposition statement. We call it a value prop in marketing, but it's really the, oh, you get me moment.
You ever like said some somebody. The reality is bob Blank. Like you kind of call out the pain that Bob is feeling and Bob just goes. Yes, yes. And you can kind of see that they're like, thank you. You totally get me. And then you tell Bob how to solve that problem. So let's go back to taxes for example. I say, you know what Bob, the reality is, is tax is a major priority for your business.
But it, but it does not need to be a major part of your day. And by the way, whatever I say that example to founders or CFOs, they're like, oh, sweet Jesus, gimme these people's number. Right? Like, they're just ready. They're like, thank you. And Bob's just like, thank you. That's exactly it. And I say, well, here's the deal is my job is to help you protect your relationships and your credibility and your profits with worry-free tax consulting.
See, that's what I mean, Bob, by making compliance effortless.
[00:13:05] Jonathan Fischer: Sounds like this is something that takes a little practice in ironing out to get the wrinkles flattened. Ooh. And by the way, is there some risk that you could be a little, come off a little cheesy if this isn't done right? How do you
[00:13:16] Kate DiLeo: Oh my gosh.
Well, so you know this is what's interesting is I fell in love with the art and science 'cause there's science too here at branding because it's formulaic, it's based on buyer psychology. It's actually based on the brain of how people need to process information to take the next step.
And again, it's, tell me what you do. Tell me how you solve my problem. Tell me how you're different. But I gave you the silly example to kind of show you what that could look like. But if you're not doing it authentically and you're not writing it even in a way that's in your authentic tone of voice and you're trying to be chameleon, it's going to come across extremely cheesy.
So if you're a naturally more serious person or a more serious brand, and you're selling complex technology services, Are you gonna walk in the room and say, I can make it effortless? No. Would you even take yourself seriously? Probably not. Right? So you've gotta strike the balance of word choice and the tone of voice you use so that it feels true to you, so that you're not showing up as the sales guy or gal or individual, but you're showing up as a human to have a conversation with another human.
[00:14:25] Jonathan Fischer: Well, and it sounds like you really have to come from a place of empathy as well. You, part of doing the work is that component piece. This is not a merely intellectual exercise starts with that. You need to go do a good analysis. Where are there real problem points? What do we actually do that would solve those, but then bring that empathetic human side?
It sounds like what you're saying. Would you agree with that?
[00:14:45] Kate DiLeo: I 100% agree with that and I think this is what's so funny is, and this is why as sales leaders, when we talk about branding, You've gotta know it. You've gotta know, by the way, if you're in a role where you do touch the brand, you work with your marketing team, congratulations.
I give you major kudos because I wish more sales leaders would get in the room and work with marketing to craft this message so that it's consistent from what you say on the Zoom call to what they put on the website to what's in all of the materials you're running out there in the world, and digital ads and social, et cetera.
Brand absolutely is something that sales leaders should know in and out and be a part of crafting so that it is authentic. So the people that are getting on that call are speaking to that same messaging of what really is gonna resonate that you hear day in and day out on a phone call with your prospects and your clients of, yes, it's exactly what I'm dealing with.
It's gotta be empathetic and human.
[00:15:41] Jonathan Fischer: Well, you're kind of on the soapbox of mine right now. I like to say we're, we're applying agile development to our messaging in a way, like the whole Agile is everywhere, right? It become almost, it's almost almost become trite, but it's not, it's actually a very effective methodology.
I think most people know that, and it's transformed the world of application development and technology, but, What about when you're truly agile, where sales and marketing, if they're not fully integrated, at least they're fully communicative. Yes. And iterative in the way they build messaging, so it really feels unified across the board.
How many organizations are doing that? How many should be doing that in your view?
[00:16:16] Kate DiLeo: Let me tell you, I probably think about 25% of my clients, and I've worked with over three other companies to take. 'em through my consulting program, just for context, right? Maybe 25% have sales and marketing really aligned on this.
And part of the reason they're going through a project with somebody like myself or any other brand specialist that you might run into is because they're sitting there going, we've gotta get aligned around this. You know, we've gotta make sure we're both speaking to the same thing here and that we're not trying to leave with two different messages.
Often what happens is both groups from a genuine place of wanting to iterate and improve, they have a continuous improvement mindset. They. Iterate so much that they lose sight of what they're actually saying. So one of the biggest principles we have to think about is that whether you are writing a brand for the first time or you're just doing like a little quarter turn of your messaging for the company, you gotta get it out there.
But then I'm really wanna challenge healthy challenge for sales is to use that and test that for 60 to 90 days. You gotta go talk to a hundred prospects to actually see if there's a pattern that it's working or not. And then, and only then can and should you circle back with marketing to go, you know what?
We got on 20 calls this week. You won't believe it. We say this one line that we wrote and that just every time works. But the moment I get to this piece, I lose them. Okay, go back, iterate, improve, try a different line, work together, and that's where all of a sudden you can get this right brand message that is down and it's sharp.
And not only is it working for sales, but it's working for marketing to get the most qualified prospects on the call with sales. I.
[00:17:53] Jonathan Fischer: Alright, so let's back up just a little bit. Once again, you talk about, I mean the title Today show is Stop Telling Stories. Now I know a lot of content-based marketing folks who are gonna push back on that.
Yeah. Stories are great. Humans love stories. We gather around fires to tell stories from eons to go, so what's, what do you mean by that and what's the issue with that?
[00:18:14] Kate DiLeo: You know, at its core, and I'll give an amazing shout out to Donald Miller, who wrote a book called StoryBrand. If you're familiar with this, Donald Miller was one of the first on the scene in the last 10 years that really talked about the heart of storytelling with this beautiful intent of having your customer be the hero of that story or of that journey that you're talking to, right?
Whether that's in a sales conversation or it's in marketing materials. All right, love the idea. Here's the problem. We have taken this idea of storytelling and gone so rogue that we're coming up with stories that are completely ridiculous, that actually have no weight and don't tell your customers anything.
And so here's what I wanna kind of go back to is, remember how I said there's order of operations of content that any consumer needs to know to remotely want to make a buying decision. I'm talking to you today about why you need a brand trifecta at the top. The one, two, three, I call it the velvet hammer or the 1 2 3 punch.
That's quick. It's 30 seconds. It gets into the next step. Tell me what you do. Tagline. Tell me how you solve my problem. Value prop. Tell me how you're different. Differentiator statements, something. Times called the three uniques. It's like your 1, 2, 3 bullets of how you're different and better. It's only after hearing these three pieces psychologically and brain science proves out that your customer is finally at the point where they're going.
Okay, that makes sense. So now tell me how it works and what's included. And I wanna learn about that. That founder who's behind this, said differently. Jonathan, this is literally on a site where somebody would click to go to your approach page or your services page, or they wanna watch the explainer video or the founder story video.
All of which, by the way, tell story. Story belongs further down. Allow yourself to lead with a trifecta Pitch up here. Recognize that based on the communication style and buyer style of your prospect, some may skip the score story and get right to signing up. Others may need multiple types of stories, the white papers, the blogs, the, the eBooks, et cetera.
This is really about setting the stage. So that you have supportive marketing content for your sales conversations, but do not start here or you will lose people and they are not gonna be able to see the forest through the trees. Allow them to get there when they care.
[00:20:30] Jonathan Fischer: That makes a lot of sense. And especially in the marketing environment we're in.
There's so many messages and I, we there have been these different movements and you we're kind of aware of different waves of things, you know, if you're into, whether it's, you know, whether it's equal rights for women, whether it's coffee, whether it's, you know, there's different waves. The third wave of everything these days.
Yeah. Maybe we're the third wave of marketing in a sense. 'cause we, yeah, we're moving away from some these former things to maybe a more integrated. Of what we've learned from the past. But yeah, it's gotta be to the point, but yet you're still gonna be placed for story. Talk to us a little bit more about the integration then between marketing and sales, because they, they play complimentary but not identical roles, obviously.
So what, what kinds of recommendations do you find yourself making to companies in transition on that specific front?
[00:21:13] Kate DiLeo: Yeah, so, Whether you're kind of starting out and you're going, well, we have siloed sales and marketing teams, Kate, and we're a smaller company. Or you may go, actually, you know, we've got a team of 20 sales leaders and we've got a pretty robust marketing team and we're building up customer success.
Or you're all the way at this point, like we have rev ops going, okay, so there's all these, there's all these phase. Along the spectrum of where you could be with your organization. I think the number one thing is actually creating a cadence of healthy communication with marketing and having a planned agenda for those communication calls.
So for example, one of the biggest recommendations I tell teams is, when's the last time you bought each other lunch or sent virtual Starbucks cards? Like what? Lemme tell you, pizza goes a long way, and I giggle at this, but do you remember pre covid, we all used to do this. We'd buy lunches, right? We would, we would go out if you were all in the same location.
What I used to do, and then I've had my clients do, is get together with marketing and specifically sit down and say, here's what we should do for 30 minutes. We're gonna chitchat, we're gonna catch up, we're gonna build the human connection here between both teams, but we're gonna tell you what we're finding on sales calls with, with the specific things in the scripts.
We're gonna show you what lines are resonating. We're also gonna show you that those personas that we, we got, that you helped us build, what's sticking and what's not sticking. Where are we seeing some delineation? And can we come up with an agenda of when we can get an updated script to go test? It was the most practical thing, but it works. And all of a sudden marketing goes, holy moly, Eureka. Like, this is great. Let's go test that line and ab test it in an ad over here. Let's see if we drop that into social and see what happens on one of our posts. So marketing can take feedback from sales and pull that in, vice versa.
You need to be aware that marketing can give you feedback of what they're seeing as well. Surprisingly, I had a client that all of a sudden they said, well, sales said, well, we love this message over here. This is working really well. So marketing said, okay, let's. Take this, you know, we, we've judged it up with Kate.
Let's go back. Let's try to see if we can push this over here to bring in the right level of prospects. They weren't getting it. We found out that apparently that message only worked in certain rooms. For certain peoples, it happened to work in more of like one-on-one customer settings or referral settings or like c e O mastermind groups.
So instead we neck recognized that we had to build a second layer of messaging for end consumers over here. And so, see, this is why sales has to also talk to marketing. But marketing was then able to respond back and say, that's great, but no wonder you feel like we're giving you the wrong leads.
We're taking message A and pushing it over to channel B. And we've gotta somehow write that ship.
[00:23:44] Jonathan Fischer: That's really valuable. I would love to follow that up with an another I example or two where you've worked with teams and helped them up their game. Let's go back to the front end of things, the front of the spear efforts.
Can you give us a before and after story, you know, what, what their pitch and approach sound like before and what's it sound like today and what are the results?
[00:24:01] Kate DiLeo: Do you know what's so funny? Is the tax company, literally they were like, well, we do taxes. And I just remember talking with the founder and I was like, how's that going for you, Matt?
He just started laughing. He's like, not very well. I'm like, okay. He's like, but I don't, he's like, you know, I just dunno how to say it. I'm not good with words, you know? I love to close a deal, but it's usually once I built a relationship and had a cup of cocktails with the guy, I'm like, okay, okay, okay. I get that.
But. What you say matters. And so as we judged his message yeah, sure enough, it was crazy. You know, he closed like three deals the following week after he put it live. You know, I had another client, and this is the power of brand. This is interesting. So they sell SaaS, a SaaS product online. And previously we were seeing they had this terrible sales cycle, like talk about sales cycle.
Hell, it was like six months. Like, are you kidding me right now? Okay. And you're just like, dear God, it was not that high price of a product, you know? And so after implementing the brand message, they were actually down to less than 90 days for a sales cycle. Oh wow. Yep. I have an e-commerce client that as soon as we deployed their message on their site, within one week they had a 50% increase in conversion rates, and then 30 days later, back to back, they had the two highest sales days they've ever had.
[00:25:13] Jonathan Fischer: That's very cool stuff. So, I mean, cutting sales cycles in half sounds pretty good to me. Agree when you're selling B two B, that's a, that's a, that's a huge thing. Well, excellent. Well, Kate, what a conversation it's been, it's blown by so quickly. I know for certain that the listeners who wanna go deeper with you, what's the number one best way they can do that?
[00:25:28] Kate DiLeo: Oh my gosh. We could talk about this all day, but the best way to reach me is actually going to be on my website. You can certainly find me on LinkedIn. By the way, if you're following Jonathan and you're a fan of it, come on, find me on LinkedIn, send me questions. I answer all of those, but check out my website, www.katedelio.com.
You're gonna see a ton of information out there as it relates to this brand. Trifecta method. I actually wrote 120 Bay page tactical book on it. That's for sales leaders and founders and marketers to specifically go, how do you actually update your message and even your scripting. So if you're wanting to try this, that's a great resource for you.
And you'll also see more information about our new SaaS product that we've developed called the Brand Trifecta.
[00:26:06] Jonathan Fischer: Go ahead and share a little more about that SaaS product. Sure. How does that actually work? I mean, you've got these three elements. Is it like an exercise you can kind of cook up your version of that?
Is that it, the essence of it?
[00:26:16] Kate DiLeo: Well, yeah. It's essentially it's forcing. Sales leaders, marketers and founders who want to specifically go through a series of sessions, 90 minute sessions using interactive video content with myself teaching you and taking you through the process of actually building your brand and writing every piece of it so that you're coming out in only a few weeks with your entire brand written.
So it's extremely fast. It's really well priced for small business. And so, you know, and it's, it's, it's iterative. The beauty of this whole program is that we built it based on the last 10 years of how I've run this process to get the best possible outcomes. And you can do it by yourself or with teams.
Pull your marketing team in, pull the founders in, whoever else needs to be a part of those conversations. And there's just a high level of accountability, and we're gonna help you every step of the way so you're not just using. Death by PowerPoint or feeling like you're just stuck. The goal with this product is to help you get unstuck and come out with a better message.
[00:27:08] Jonathan Fischer: Well, love it. Well, Kate Delio, it's been a really great value packed show today. Thanks for joining us and bringing more value to the evolve sales here today.
[00:27:18] Kate DiLeo: Hey, cheers, Jonathan. Thanks so much for having me. It's been great.
[00:27:21] Jonathan Fischer: Yeah. Absolutely. Well, and to our audience, thanks so much. It's been such a good run here on Evolve Sales Leader.
You've made our show what it is, a success, and if you have enjoyed the content, don't forget to go back and check out some previous epi episodes, whatever you'd like to get your podcast, whether that's Spotify or Apple iTunes, go. Check it out. There's a whole vast array of topics all related to business development, especially B two B and a big thanks to our sponsor, overpass.com.
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It's free for hiring managers to open your account. Well, that's gonna do it, everybody go make it a great weekend, keep evolving and getting better. We'll see you next time.