Channel partners, or companies that team up with your company to help market your product and/or services to their own audience, are a fantastic way to scale quickly and establish a stable channel of business for the long term. Yet, despite Channel Partnerships being one of the most important and successful ways to grow a business, nearly half of the SaaS companies worldwide are missing this key element within their business strategy.
What's the hold up and what does it take to fill that gap?
To help us dive into what it takes to develop a channel partnership strategy Overpass’ own Director of Channel Partnerships, Tanyette Colon. Listen in as we discuss:
- Principles of starting a channel partnership
- The value of gaining trust and losing automation while abandoning transactional relationships
- Letting go of immediate control to gain long term results down the road
- How SaaS companies are overlooking channel relationships and what they miss out on when they do