One of the most important uses of customer relationship management (CRM) tools is to create high level reports for company executives … or is it? 

Day in and day out, sales team members use a CRM to capture data and close deals, making them the end users of this essential business technology. As the end users, their ideas, goals, and understanding of the CRM are the most important to unlocking a CRM’s business potential. And when that potential is unlocked, so is your company’s. 

On this episode of Evolved Sales Leader, CRM consulting firm founder Anshul Verma digs into the steps organizations need to take in order to take advantage of all their CRM has to offer. 

Listen in as we discuss:

• Defining your vision and strategy for your business’s CRM
• Optimizing your CRM tool around end users’ experiences
• The importance of building trust between your sales team and the CRM
• Finding new, innovative ways to use your CRM in your sales process

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