How do you effectively bring prospects into your sales funnel and convert them?
Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know.
To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come or not.
Your brand's initial marketing outreach should be the same way: direct, concise and to the point, with more details to follow for those who are interested. This way of doing things helps you give potential buyers the exact amount of information they need to become your clients.
On this episode of The Evolved Sales Leader, Kate DiLeo, founder of the SaaS marketing tool Brand Trifecta, dives into the three key pieces of information that you need to communicate to clients before they'll convert.
Listen in as we discuss:
- Why business is a conversation not a transaction
- What it takes to build an effective pipeline
- How sales and marketing should not be siloed but a collaboration
- The role and differences between pitching and storytelling