Sales within SaaS startups are booming. From the outside, it may seem like the path to selling can be a quick and easy one.
Yet, despite common growth and funding, an estimated 92% of SaaS companies fail within their first three years. This forces SaaS companies and their teams to learn, find, and track the right data as they attempt to be part of the 8% that survives.
What can SaaS startups do to grow their company while avoiding potholes along their journey?
It’s all about understanding and tracking the right metrics.
In this episode of The Evolved Sales Leader, Matt Wolach, business coach and experienced CEO of multiple successful SaaS companies, discusses exactly what makes the difference between a successful and failed startup.
Listen in as we discuss:
- How to boost sales conversions by shortening speed to lead
- The key factors to be found in measuring the right metrics
- Paying attention to how much each client actually costs
- Opening up to other successful leaders to learn from their wins and mistakes