As a founder, executive, or manager, one of the most heartbreaking challenges to overcome is losing your top talent. Your team spends time hunting for the best cultural fit, the strongest sellers, the most contagious personalities -- and once you find someone and embed them into your team, their absence can be felt throughout the entire company.
Starting over can feel like a never ending chore. In the wake of the great resignation, this problem is something that more and more companies, especially SaaS companies, are struggling to solve.
So the age old question of “How do I find and retain top talent?” persists. It’s not an impossible problem to solve. It can simply start with the story of your company and culture.
On this episode of The Evolved Sales Leader we welcome back (SPOILER ALERT: our #1 favorite podcast guest of 2022) John Livesay to dive into how the power of storytelling can create an environment that draws in top talent who won’t want to leave.
Listen in as we discuss:
- Where trust from a potential employee truly comes from and how to maintain trust once they’re hired
- How recruiting and storytelling can work together
- How to create and put these stories together for a useable, recruiting recipe
- Examples of story-based recruiting across multiple company sizes, clients, and demographics
Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.