Software as a service (SaaS) companies have become one of the most dynamic and fastest growing sectors in the business world today. With new players entering the SaaS industry at a rapid rate, many founders shoot for the stars just to get shot down to Earth by their competition. Why? Because many players in the SaaS space don’t take time to sit down with and get to know the pain points of their ideal audience before launching into an already crowded market.
Due to this, even the best products get stuck in the trenches. To prevent this from occurring, companies need to put a heavy focus on writing copy with the right message to catch the attention of the right buyers.
On this episode of The Evolved Sales Leader, Alex Napier Holland combines his exceptional experience with relationship building and his super-power copywriting skills to teach you how to write directly to your target audience.
Listen in as we discuss:
- Separating your product from your competitors through your copywriting and branding
- Using copywriting and sales pitches in tandem with building your product, not as an after-thought
- How showing genuine, authentic, connection with potential customers will help you receive honest feedback to create new pipelines
- Listening to your customers to solve future problems with your product
As a thanks for tuning in, Alex is offering listeners a detailed audit of their existing website copy. Don't miss out on this opportunity to kickstart your growth.