In the world of sales, objections are an inevitable part of the sales process. Yet, while some sales professionals view objections as a back-and-forth boxing match, the savviest sales leaders are taking a new approach. 

On this episode of The Evolved Sales Leader, we welcome back seasoned sales expert and CEO of Ultimate Growth, Neal Tricarico, to uncover the most common mistakes salespeople make when handling objections and to break down his framework for dealing with objections in 2023.

Listen in as we discuss:

• Discovering elusive consumers 
• How to rebuild your objection handling framework for today’s customer
• Neal’s 7-step objection handling process

Download Neals framework worksheet for FREE

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