Transformation is B2B’s middle name – and over the last few years, it’s been living up to it.
Digital advancements, buyer behavior, data-driven insights, and thought leadership are just some of the factors contributing to the shift in the business-to-business landscape – and sales & marketing teams that aren’t already on top of the shift are lagging behind.
On this episode of the Evolved Sales Leader, Omni Lab co-founder Jonathan Bland, shows sales & marketing leaders the step-by-step process of reducing friction, lowering customer acquisition costs, and aligning with the way your prospects want to buy in today’s market.
Listen in as we discuss:
- The biggest shifts in the buyer’s journey today
- Why it’s important to focus on demand generation
- Building a funnel that supports the buyer
- How to effectively replace the demo call