If you’ve spoken with a business development leader, Marketing Director, or Sales Manager recently, lead generation has likely been a topic of discussion – and rightfully so. Each year, untold millions, if not billions, of dollars are dedicated to lead generation. Yet, the money they spend doesn’t always transfer into leads.
The way customers buy is constantly changing and with rapid market developments. With that, the way that lead generation has been understood and modeled is becoming outdated and obsolete. Point blank: shoving money towards lead generation will no longer make customers run towards your product.
In this episode of Evolved Sales Leader, Lead Brand Marketing Manager at Refine Labs and renowned content creator, Todd Clouser, unpacks why lead generation is a thing of the past and how companies can adopt a demand generation model to innovate their revenue engine.
Listen in as we discuss:
- The difference between demand generation and lead generation
- How a demand generation model focuses on today's customer
- Identifying department strengths to generate better leads for salespeople
- Creating content that will funnel demand from your customers