“Hey [Name!] This is the salesperson at [company] and I’d LOVE to talk to you about our product…” Sound familiar? If you’ve sent or received this message on LinkedIn, then this episode is for you.
For salespeople, social media offers more than connecting with old high school pals or the friends you made while studying abroad in Europe. These platforms offer an instant opportunity to connect and build relationships with those that have the potential to become clients.
LinkedIn alone has changed the game for sales metrics, offering leaders the ability to increase their sales through social selling by 45%. Yet, using Linkedin as a social selling tool is more complex than it seems. People are becoming increasingly exhausted by the sheer amount of blatant sales pitches in their inbox, proving that simply having a LinkedIn profile won’t guarantee metrics increases.
To make the most out of LinkedIn, you’re going to need an effective strategy – and you’re going to have to get personal.
On this episode of The Evolved Sales Leader, Monika Ruzicka Kenter, Business Development Officer at Ready For Social, returns for a second time to share her step-by-step method to social selling and explains how to create content that drives people to you and your product.
Listen in as we discuss:
- How to be personable when selling on social media
- What steps you can take to create social messages that don’t sound robotic
- When to start the conversion process of potential prospects through social selling