The sales process has multiple steps but there’s one step that really sets the table for everything else: the discovery phase.
When discovery is done right, it allows you to find out everything you need to know to close the sale. However, according to today’s podcast guest, Rachel Mae, Chief Evangelist and General Manager of Training Certification/Licensing at A Sales Growth Company, founders often get this step completely wrong.
Listen in as we discuss:
- The discovery stage
- How most tech companies founders get it wrong
- Why that matters
- How to go about fixing those problems