Prospecting is one of the most critical skills a salesperson can have to contribute to the success of a sales engine. Yet, with the introduction of multiple selling channels, what were previously considered reliable prospecting strategies have become obsolete.
Gone are the days of picking up the phone and making a sale. To be successful at prospecting in 2023, leading sales professionals must sharpen their social selling skills.
On this episode of The Evolved Sales Leader, Nicholas Thickett and Morgan Smith, co-founders of B2B prospecting consultancy Alignd and co-hosts of the B2B Power Hour podcast, discuss how to adopt social selling as a prospecting strategy and outline a workable plan for social selling success in 2023.
Listen in as we discuss:
- Adapting to social selling
- Three major myths of social selling
- How to create a successful social selling plan
- Defining and utilizing your sales superpowers in 2023
As an added bonus, you can access Morgan and Nicholas’ guide to booking meetings using comments at: homepage@b2bpowerhour.com.
Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.
